The Tapp Blog

Everyone is talking about it… #DeleteFacebook is trending and Mark Zuckerberg himself is apologizing after what seemed like a lifetime of silence… so what is going on, why does it matter and what needs to change?

So you've finally taken the plunge and decided to thrust your business/organization into the wonderful (yet ever-changing) world of social media marketing. You're learning what platforms your target audience is engaging with, the right content to publish, and the pitfalls of what happens when your content doesn't align with your audience's goals. Perhaps 2017 was a year filled with those types of social media learning lessons. Well this year, our resolution is to stay on top of the social media rollercoaster. Social media can be a beast of its own kind, so we'd like to break down some of the trends that have been identified so far for 2018!

Authentic connections are at the heart of building a strong community. Use your Facebook page to interact with your supporters and help them feel known and appreciated by your organization. Follow these tips to strengthen your relationships via Facebook. 

Facebook Live allows you to target your personal network, the fans of a business page (if you’re an admin), a group, or an event. If you can’t find a group or event to meet your needs, consider starting one.

Keeping up with the constant changes of social media can be a daunting prospect for content marketers. New platforms, users and content are constantly appearing and a strategy that worked last year may not be effective in the years to come. While the thought of keeping up with all these changes may seem exhausting, if you’re a marketing professional working to better your business, you don’t have much of a choice but to keep pushing forward. Here are some ways to help you keep your cool and stay ahead of changes in the digital marketing space.