The Tapp Blog

2^nd Annual Tapp Social Summit: National Conference on Community Impact 

This month's #TappSocial: Organization & Funder Collaboration for Success featured guest speaker Peggy Geisler, Owner and Senior Consultant of PMG Consulting LLC

So you've finally taken the plunge and decided to thrust your business/organization into the wonderful (yet ever-changing) world of social media marketing. You're learning what platforms your target audience is engaging with, the right content to publish, and the pitfalls of what happens when your content doesn't align with your audience's goals. Perhaps 2017 was a year filled with those types of social media learning lessons. Well this year, our resolution is to stay on top of the social media rollercoaster. Social media can be a beast of its own kind, so we'd like to break down some of the trends that have been identified so far for 2018!

Are you familiar with #GivingTuesday? You're certainly in the know about Black Friday, you've got Small Business Saturday where you are of course encouraged to #ShopSmall and spend your money locally to support your community and their businesses, there is also Cyber Monday for all of us who prefer to shop online, and then there's #GivingTuesday. #GivingTuesday is basically the kick-off to giving season in the nonprofit world and it's the one day of the year that people actually seek out who they want to donate to.

If your social media marketing efforts have produced rather lackluster results −you're not alone. Rather than keeping at it and getting nowhere, or just giving up social media entirely. How about working smarter, rather than harder, and get your audience to be your biggest cheerleader. 

LinkedIn for Nonprofits is a effective tool for your social media marketing efforts, but did you know it can also help you find employees, donors, board members, and volunteers? Below is a how to guide on building your page, growing your network, finding groups, and increasing fundraising.