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The Tapp Blog

Everything the tech world says about marketing is wrong

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Don't fall victim to buzzwords "Inbound & Content Marketing"

The use of these and other buzzwords has caused a new generation of marketers to enter the field without knowing even the basic terms and practices that underpin our industry. The result is that too many tech marketers are basing their work on faulty premises, hurting our profession and flooding the Internet with spammy "content."  

How tech marketers should respond

  • Get back to the basics: Learn about direct marketing, advertising, & publicity strategies.
  • Do not separate traditional and online marketing teams. The more that human activity moves online, the more that traditional and digital marketing will become just “marketing.”
  • Explore alternatives to direct marketing.  Technical people are very good at marketing analytics and algorithms, but they are not always very creative.
  • Remain skeptical at all times. Whenever marketers claim that “everything has changed” or that something is “dead” or that some new buzzword “is the future of marketing,” ask for evidence. 

At Tapp we focus on results rather than short-term fads & buzzwords. If you are ready to take your businesses to the next level we would be happy to offer a free assessment. 

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