Due to the nature of nonprofit organizations, the vast majority of such organizations simply do not have the money to launch huge marketing campaigns. Fortunately, even if you can't afford to invest in paid advertisements and other pricey marketing tactics, you can always rely on social media marketing. These tips for social media marketing for nonprofits should help you do just that.
Focus on Being Useful
If you want your social media campaign to be successful, you should focus on being a good resource for your followers. Essentially, not all of your posts should be requests for donations. Try to post helpful information or entertaining content on your social media profile regularly and the money in the form of donations will follow. Put a smile on an individual's face and they will want to return the favor by giving donations.
Post Pictures and Videos
In order to incorporate variety into the content you post to your social media profiles, consider adding pictures and videos. While short text posts can certainly get your point across, you will find that pictures and videos will be more effective. In fact, you should consider adding digital media and then writing text that explains the picture or video. Visual stories will probably cause more of your followers to be moved by your cause.
If you want to learn more about how to use social media marketing at no cost to further your progress towards the objective of your nonprofit organization, don't hesitate to contact us for more information.
Kyle Barkins co-founded Tapp Network with more than 10 years in marketing and application development, and calls on his experience to enhance the usability of web and mobile applications for high-conversions for our clients.
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